Social media analytics is the practice of gathering data from your blogs and social media websites and analysing that data to make informed business decisions.

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AddShoppers

A simple and beautiful SKU-level social analytics platform with plugin apps built for innovative retailers of all sizes. With AddShoppers retailers can measure the ROI of social all the way down to a product level. We push your social sharing activity to Google Analytics’ new Social Engagement API.

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Argyle Social

A beautiful social media marketing dashboard that combines multi-channel social publishing, customer engagement, and social analytics into a single platform. From enhancing Google Analytics data to integrating with Salesforce.com, Argyle Social helps businesses drive ROI through social media. Marketers can easily, automatically publish smarter links across their organizations and across multiple social properties to see which social content is driving conversions, revenue and ROI.

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Agencyplatform

Is a platform specifically designed for agencies for white label use. The platform offers tool to manage your internet marketing campaigns in one central location. It has collaboration tool, social media management, reputation management, Google analytics, PPC tools and many more. Facebook Apps: At Agency Platform, we have a wide range of Facebook apps. A growing number of companies are utilizing Facebook as a way to connect with their customers and increase brand recognition. Our easy to install Facebook applications help you make the most of this opportunity.

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Campalyst

Is a social media management and analytics software that measures ROI of social media activities. It tracks fans and followers from a like or a tweet on the social network up to a purchase on the company’s website, thereby helping maximize sales and conversions, instead of just “likes”.

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Curalate

Is the leading marketing platform for the visual web. With hundreds of the world’s most recognized brands, Curalate gives clients the ability to measure, monitor, and grow brand engagement on visual social media sites such as Pinterest. On the visual web, simple keyword search and URL pattern matching produce inaccurate results. Curalate is the only platform using image matching algorithms to reveal brand engagement at a product & image level, giving brands the most accurate analytics available on the visual web.

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eCairn Conversation™

Helps marketers to identify their communities and find the top influencers within those communities. The application has been greatly extended to listen to conversations driven by top influencers, to plan outreach and to produce share of mind and share of voice reports.

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Metricly

We’ve pre-built connectors to over a dozen of the most popular online services that businesses use today – including Google Analytics, Salesforce, Twitter, Facebook, and many more. So all you need to do is connect the data sources you use and Metricly will automatically synchronize your latest data in your dashboards – no manual exports or programming required.

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PeekAnalytics

Delivers enterprise-class Twitter analytics that help marketers understand their social consumers. By identifying where Twitter users exist elsewhere on the Web, PeekAnalytics offers an unparalleled level of demographic and psychographic insights from consumer data aggregated not just from Twitter, but from over sixty social sites and every major blog platform.

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Piqora

Pinfluencer offers a suite of Pinterest marketing and analytics products that help brands engage, grow, and measure their audience on Pinterest. Gain deep insights into almost every aspect of Pinterest for you and your competitors brands. Track pins, repins along with click and conversion data from Google Analytics. Easily configure, launch, administer and analyze a range of Promotion types on Pinterest.

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Simply Measured

We make social media analytics and reporting easy. All your data in one place. Analyze in Excel. Share online. Publish to PowerPoint. Join the 50,000+ users who fell in love with data again, Simply Measured helps marketers get social media data and create beautiful, custom reports in Excel and online. We take a different approach to analytics, rather than a rigid dashboard, we empower non-technical marketers and PR professionals to become data rockstars. Our customers are data-driven measurement junkies and analytics nuts in marketing, PR, and social media. We’re fortunate to work with thought leaders at top agencies and brands who constantly push us as they drive digital measurement practices to the next level.

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SocialAppsHQ

Track all traffic driven to your website through use of our Social Apps & Planner. Once you authorize, we pull your Google Analytics data for visits and page views related to traffic ‘source’ matching ‘socialappshq’ (all posted links through Apps & Planner will be tagged automatically).

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Social Report

Is a unified social analytics dashboard and reporting platform, a place where you can track all of your social accounts, websites, short links, and blogs with ease. It offers tools to help with discovery, marketing, conversion tracking and semantic analysis of your social data. The best comparison would be to Google Website Analytics. Just like you can track visitors, time on site, keywords, geography and many other aspects of web performance there with Social Report you can track membership, demographics, interests, geography, education, employment and many other aspects of your social space.

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Sprout Social

Allows businesses to effectively manage their social presence across multiple channels. By integrating with Google Analytics, users are able to see their website traffic in comparison to their social media activity on a single dashboard. Sprout Social is a social media management tool created to help businesses grow their social media presence. The web application integrates with multiple social networks where consumers are engaging with businesses and brands. It offers team or individual engagement and publishing tools with in-depth analytics, brand monitoring, competitive insights and social crm features. Sprout Social is known for its intuitive, easy-to-use web and mobile platform.

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SWIX Analytics

There’s a LOT of social metrics out there. How do you make sense of it all? You start with Audience (the size of your online following) and Engagement (how active are they?). We pull these 2 key measures from every site we track. It gives you both the quantitative and qualitative view of each of your social properties.

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TwentyFeet

Track 8 different variables for twitter, 4 variables for facebook (profiles, pages, groups, and apps), 5 variables for bit.ly, 11 variables for YouTube, 17 variables for Google Analytics and 12 variables for MySpace. Many more will be coming shortly.

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ubervVU Signals

Scans all the mentions and conversations relevant to your brand in real time and detects influencer mentions, spikes in volume and sentiment, trending stories and many, many more. In short, all the stuff that’s important, everything you’d want to know about.

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Unilyzer

This application collects, stores, trends, and presents web traffic from google analytics and stats from Twitter, Youtube, Facebook, and Digg – enables fanpage tracking if fanpage profiles are established in google analytics. The dashboard displays information from all these source in one dashboard view. It is completely configurable and can track up to 5 google analytics profiles and 5 of each social media network. The Unilyzer compares metrics for traffic from social media channels to traffic from all source (organic, ppc, etc.) and compares metrics for each social media network so you can determine where value-added traffic is coming from and thus, determine where to focus resources to achieve the best ROI.

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By Gareth Davies